So, here's another very quick guide that I wrote for the TPA to accompany my SEO one. Again, I'm not actually an expert by any stretch of the imagination so if you actually want to learn about these things I suggest you use Google. However, here's some basic things that you should keep in mind when writing a blog.
Hey guys, a lot of you seem unsure about how to write a blog? Or your blogs seem more like essays than blogs so here are some general things to keep in mind
Audience and purpose: Always keep your audience in mind. How much do they know about the subject? If you're unsure, assume an intelligent reader with no prior knowledge of the subject at hand. That means explaining any acronyms, using shorter, clearer sentences and telling a story rather than presenting an argument.
Tone: Conversational and simple. As if you were explaining a concept to a friend of a friend.
Content: Again, keep it simple but interesting. Don't get bogged down by the nuances of the story. Link to a source on another site if you need to. As a guideline length should be around 500 -750 words.
Images: Only use them if they contribute something to the experience of the reader rather than from decoration. In this case centre them on a new line rather than wrapping the text around the image. Make sure you give a detailed descriptions in the image tag.
Example: I quite like Mana's blogs Manchester's £3.5 million black blob of glass and Taxpayers to pay hundreds... so Councillors can learn how to run the Council.
