This also only pertains to writing. If you're writing your own blog then you'll need to think about many other things. Here's a good short guide from Moz on those other things.
Here's a quick guide to why it's nearly perfect. Don't worry about this for short blogs, but if you're writing something substantial you might want to keep these in mind.
Reasons why it's perfect / Jordan's quick guide to blog optimisation:
Long form: Over 1000 words means its less likely to be ranked as spam
Keywords: E.g Tax, Spending Plan are repeated
Related words: (If you're writing well, you shouldn't have to think about this) You can't just write keywords like tax, tax, tax in every sentence. Google and Bing now use 'context words'. It differentiates between people complaining about high taxes and accountancy websites by checking for context. If this blog also contained words such as 'efficiency' 'accounts' 'money' 'future' it would rank poorly for a someone googling 'conservative government tax policy' for example.
Headings: Like in essays, used to break up text (good for readers) and the words in headers are given more 'weight' by search engines. Here we have headings with keywords in them double points.
Links: Make sure your 'anchor text' (ie the text attached to the link) is attached to keywords or descriptive words. "Click this link" "You can find the full article here" and "For example" are all examples of bad anchor text.
Bold: Bold your key words and phrases. Someone should be able to read only the bolded parts of the article and understand the key points of an article.
Pictures: People like pictures. Google likes pictures with long titles. Graphs count as pictures by the way.
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